At The Assembly Line we’re passionate about places
and businesses and connecting the people around them


The Assembly Line is a consultancy, led by Diane Cunningham that connects people with their place and businesses with their customers/clients.

We specialise in project management, stakeholder engagement and start-up and enterprise support and marketing for local authorities, architects and specialist consultancies and with large business and financial services companies. In places we launch and improve street markets, create opportunities for businesses to thrive via start-up and enterprise programmes and build communication programmes to reach a wide range of stakeholders. For businesses, we join sales and marketing together to launch new services, create and deliver marketing campaigns to grow clients and accounts, build market presence and client relationships and develop compelling stories using your customer and contract data.

We bring a strong network and expertise from the private sector and local government to manage projects that impact high streets and grow client relationships.

We consult, create and manage projects from inception to evaluation in a no-nonsense, practical way making sense of disparate strands to deliver cost effective results.

We launch and improve street markets, support enterprise and engage businesses around high streets, connecting people with place.

Our founder, Diane Cunningham is an Expert on the High Streets Task Force, was appointed to the inaugural London Market Board and is a Fellow of the Institute of Place Management.

At the Assembly Line we launch new services and build client relationships for business services companies and those working with local government.

We do this by advising people in senior, client-facing roles on their messaging and business development, particularly in regulated services businesses. 

A project to examine the health of businesses on Walworth Road to develop a medium-term economic vision for the high street in the context of the redevelopment of Elephant & Castle town centre.

A three year strategy for street markets

A public consultation, working with the council’s Insight Team to devise a trader and customer survey, run drop-in sessions and use the response data to produce a three year strategy for five street markets.

Developing a customer showcase using infographics, case studies and video to create compelling stories about customers, clients, places and companies to uncover the stories behind the data.

Understanding the night time economy

Walthamstow High Street was the capital’s first-ever Night Time Enterprise Zone. We led on business engagement to understand the challenges facing businesses and the support needed to open later.









The end of 2021 marked 10 years since  Diane Cunningham, our director, left her job, to set-up what is now known as The Assembly Line.

There have been many initiatives, campaigns and tactics used to drive people to shop local, but could it be easier? Especially now, as small businesses are more impacted by the new variant.

We’ve been out and about and finding out about local projects in the larger towns and cities. First stop, Lancaster.

Last year, when it looked like Covid-19 lockdowns were a thing of the past, we spoke to Tower Hamlets’ Market Manager as they prepared to reopen some of London’s most well-known markets.