Who we are

The Assembly Line is led by Diane Cunningham alongside place and marketing professionals that come together as projects demand.

Diane is an experienced project manager. With a strong marketing background, she is skilled at working with multiple stakeholders from board level to volunteers.

Her place experience includes high street projects, consultations and stakeholder engagement with businesses, launching and improving street markets and developing and managing marketing and communications projects for local authorities, architects, property companies and others who care about places.

With businesses, Diane has 20+ years’ experience in marketing and client development both with FTSE 100 companies, specifically in the regulated, financial services and re/insurance sectors and those providing services to government. She helps companies to understand their market, customers and business enabling them to get to market quicker when launching new products or services, run integrated marketing campaigns and tell compelling stories about their products, services or people to support their business plan.

Diane holds an MSc in Place Management and Leadership and diplomas from The Chartered Institute of Marketing and The Market Research Society. She has been appointed as an Expert to the High Streets Task Force.

She was appointed to the inaugural London Markets Board established to protect and grow London’s street markets, is a Trustee of  The London Society, a Fellow of Institute of Place Management and a director at Fabric District CIC in Liverpool.

Collaboration brings new ideas and results

We’re all about collaboration, forming teams based on the project and the expertise needed.

If you’d like to collaborate on a joint pitch or develop a project together get in touch.

Key team and regular collaborators

Diane Cunningham


Matt has over 20 years’ experience in retail, commercial and property and was part of the team which opened the Liverpool ONE development. He now leads Oneday Regeneration.

Matt Bell

Daisy Rudd

Daisy is an experienced public affairs professional, specialising in using analysis, research strategies and stakeholder engagement to shape solutions.

Daisy Rudd


Sarah is a market operator of Pexmas and a placemaking consultant. She runs community focused programming across the arts, retail and hospitality sectors.

Sarah Taylor

Leonore Lord-Patterson

Leonore is a business psychologist and SFEDI accredited Business Advisor working with SMEs from pre-start up high growth stage.

Leonore Lord-Patterson

Vanessa Manilla

Vanessa works with SME’s to create and manage their marketing and social media campaigns, formulating campaigns, strategies and partnerships.

Vanessa Mallia

Lucy Ferguson (2)

Lucy is founder of Mediorite, a creative agency and social enterprise that connects audiences with brands and causes whilst providing training to young people.

Lucy Ferguson

Have an idea for a project? Get in touch