Welcome Back Fund for Ribble Valley

Ribble Valley Borough Council

Working with Ark Consultancy and Oneday as part of a multidisciplinary team we explored the medium-term impact of Covid-19 on the borough’s three main towns of Clitheroe, Whalley and Longridge in Lancashire.


To identify interventions in each town that would enable businesses to be more resilient and grow as Covid-19 reopening continued and shopping habits change.

The objectives of the project were to:

  • develop longer term strategic action plans for the three towns
  • engage stakeholders to understand emerging issues
  • explore options for pilot projects to support the visitor economy
  • identify options to make the retail areas more visually attractive


A robust, action-orientated report was delivered which identified how positive change could be brought to each town. This also included:

  • Town tours for all three towns with honest assessments submitted identifying where change was needed (and what was working well)
  • Engagement across a three tier council structure (town, borough and county) and associated business and tourism groups
  • Interviews with shoppers, on-street and conversations with business owners in the three towns
  • A research review for regeneration related documents framing the towns development to date and future plans to provide context to our recommendations
  • A report with borough-wide recommendations and actions plans for each town

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Engagement, High streets, Markets, Retail