Chatsworth Road Market Hackney London Credit: Kriss Lee

Launching a market start-up programme

Photo credit: Kriss Lee 

Chatsworth Road Market Traders’ and Residents’ Association (CRTRA) were the first group in Hackney, East London to launch a start-up trader programme for local residents at its weekly market.

As the market grew from its early stages and expanded, the team wanted to ensure that local residents still felt connected to it and that there were opportunities available to them, if they had ideas for a new product or service.

This entrepreneurial programme was aimed at local people on benefits (postcode and benefit confirmation were part of the application) and provided the opportunity for new traders to launch their own businesses at the market.

The project aimed to:

  • Connect local people with the street market
  • Create new routes to employment
  • Deliver social value
  • Diversify the commodities

The scheme devised an enticing offer for new traders, which included:

  • A free pitch and market stall for four weeks
  • Support from on-site market managers
  • Informal mentoring and advice from the Chatsworth Road Market team and other traders
  • Online promotion on the Chatsworth Road website, Facebook and Twitter


During the scheme we faced a number of challenges, including working with the council (during a period of changing people and roles), which required several months of meetings to agree that the fees and charges could be waivered for the scheme. Having never run this type of programme before we also found that:

  • As there wasn’t a cost to the applicant, there were cases where the new traders didn’t turn up for all four weeks of the trading period. This impacted the market with empty pitches and with a waiting list for stalls wanting to trade regularly and kick-start traders were frustrated as it looked like there were available vacancies.
  • Whilst new traders wanted to join towards the end of November and trade through the Christmas period, we felt it wasn’t a fair reflection of a regular trading day and was unfair to existing traders and for this reason the scheme excluded mid-November to end of the year.
  • It was challenging trying to organise a time to meet people to find out more about their business idea. Often details on applications were vague and applicants had complex lives (and CRTRA people had ‘day jobs’) meaning it was a long process to review applications and to get the scheme launched.


  • More than 100 applications received
  • 40 applicants were successfully offered market stalls at Chatsworth Road market.
  • 20 traders successfully completed the programme with 12 of these going on to become regular traders or expanding online and into traditional retail.

Traders who launched through the scheme and have gone on to great success include: Packd (smoothies, now retailed in supermarkets), Daughter of Jon, Vicky’s Donuts and Chale Let’s Eat.

As a result of the success of the programme, Hackney Council launched a borough-wide programme, which offered all first-time traders four weeks free trading at other Hackney markets.

Key lessons:

We underestimated interest in the programme, which resulted in us changing the programme to only be open to those on benefits (specifically JSA and ESA) to reduce application numbers.

We also learnt how important is it to link on-going training and funding for product stock to the programme. Some applicants had viable ideas and products, but we were unable to provide them with funding for materials and/or stock or longer-term training (at the time). We were clear from the start, that the programme offered a chance to test an idea, even if it didn’t result in a market stall at the end of the scheme.

The programme was very admin-heavy and as it evolved CRTRA would promote and recruit traders in a shorter time period with a simplified process, so people came through the programme quicker.

Additional information:

The market stalls used in the scheme, were produced by a local welder (which was a great way to contribute to the local economy). In addition to the results above, at least six market traders (outside of the programme) went on to open shops including London Borough of Jam, Proper Old, Triangle and Isle of Olive, who all started at Chatsworth Road market start up programme and are still actively trading.

To find out how The Assembly Line could support your residents into employment, develop a street market as an incubator or deliver business support programmes, get in touch.