Marketing

Can a place over-play their most well known asset? With some people still hesitant on booking holidays, Liverpool is proving a hit with my friends and there’s been a steady stream of visitors over the past few months. However, recently, a friend messaged (on the way) to...

UK Cities of Culture tripsThe UK City of Culture title is relatively new, with only two events having taken place so far. The first was Derry/Londonderry in 2013, a city I’ve visited, but not during their year of culture. In 2017, Hull had the accolade,...

The end of 2021 marked 10 years since I left my job, to set-up what is now known as The Assembly Line and what an interesting time it has been! With a few jobs in regeneration/place related roles throughout my career, I’d also spent several years...

Recently I’ve been exploring the North West and finding out about local projects in the larger towns and cities. So far, I’ve visited Lancaster, Bolton, Preston and Wigan (more soon on those) and there’s plenty more places to go! My first trip was to Lancaster, a...

England’s first lockdown saw most high streets and town centre’s physical stores close, which resulted in a huge increase in online shopping. Whilst lockdown 2 is lighter, there are still huge disparities between what is classed as essential and non-essential and markets vs shops with...

As a trustee at The London Society, we hosted a panel discussion last week on London’s high streets. We know that the lockdown has affected current patterns of working, shopping and eating out. Local high streets are reporting some recovery, but central areas are still seeing footfall...

Under normal circumstances, we’re out and about a lot both for work and socially. Being based in London, it’s always good to visit other places for a different perspective, whether it’s in the UK or elsewhere in the world. In the weeks before lockdown, we’d...

Last week we posted a blog on Business Engagement, where we discussed the importance of strengthening relationships between councils & BID teams, with high street and town centre shops....

Over the past 12 months, we’ve been managing several stakeholder engagement projects. Whilst talking to business owners, BID members, workers, market traders and high street users in very different places, we’ve uncovered interesting findings on how these places work and what interventions might be needed...

2019 has been a busy year at the Assembly Line. We have worked on a number of interesting and diverse projects and we are now planning ahead for 2020.We have capacity for new projects from March onwards. If you would like to collaborate on a...