Town centre audit

Ilford town centre David Burrows for Shutterstock.com

Town centre audit and street market review to support regeneration

We engaged with business and council stakeholders across Ilford town centre to understand their part in the town centre offer.

Brief

To understand how the town centre would be impacted by large-scale developments planned for the town centre in the next five years and to explore a new model of operation for the street market by:

  • Engaging with new partners to understand how the town centre will change with their arrival, especially with regard to the creation of an evening economy
  • Meeting with existing partners including the council’s heads of service, Ilford BID, leisure and hospitality businesses and the council’s engineering partner
  • Considering the context of public realm works and how they will impact and shape the town centre
  • Developing an online survey to gain views from users of the town centre as to what facilities they would like to see on offer
  • Reviewing street market legislation and operational models across London alongside internal costs and management of the existing market
  • Drafting new street market policies alongside a tender document for a new operator with a cabinet paper to support change

Results

  • Recommendations for how the town centre could be used for an events and enterprise programme beyond 2020
  • A revised street layout developed with the council’s engineering partner that would maximise use of the High Road for events
  • A comprehensive report and set of recommendations to create a strong governance model for a new street market under new legislation (The Food Act) which also took account of the charter held by the neighbouring authority
  • Tender and procurement documents developed to attract applications from market operators alongside a set of policies
  • A cabinet briefing paper with a recommended approach on the borough’s street market model for the future
  • A stakeholder management model for closer working relationships between existing partners – the BID, council departments and commercial venues – and incoming partners as part of the Mayor of London’s Good Growth Fund

Diane’s insight and expertise has laid the groundwork for an exciting part of Ilford’s regeneration which will introduce a refreshed market offer as part of our transformation programme.

Sharon Strutt, Head of Regeneration, London Borough of Redbridge

Custom Field

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Date
Category
Engagement, High streets, Markets, Retail